$ 99.00

Grand Slam—the second course of a two-year course of study in sport/event marketing—incorporates performance indicators unique to sport/event marketing as well as core marketing competencies. This one-credit, advanced sport/event marketing course requires students to forecast sales, set ticket/event prices, select target markets, develop a licensing program, manage promotional activities, sell sport/event sponsorship's, and develop a marketing plan. Includes activities, projects, resources, multiple-choice tests, and much more. Length: 285 pages.

This product is delivered to you directly from MBA Research.

SKU: CG-20-002