Targeted at 11thgrade marketing students, Marketing Principles is a yearlong course that focuses on content in the Business Administration Core and Marketing Cluster Core at the career-sustaining level. It introduces students to dynamic processes and activities in marketing and their impact on business operations, with special emphasis placed on the marketing functions of selling, channel management, market planning, and promotion. The course also develops student understanding and skills in customer relations, communication skills, and workplace safety and security. Marketing Principles features a variety of activities, ethical cases, assessments, and resource lists, including specific recommendations for LAP modules and commercial publications. Two 100-item semester exams are included, and three hands-on, standards-based projects are provided to appeal to a variety of learning styles. (NOTE: Prior knowledge of and experience with introductory business/marketing concepts and skills is strongly recommended as a prerequisite to Marketing Principles.)
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